Choosing the Right Social Media for Your Non-profit


Social Media is the Great Equalizer


I do not think anybody argues any longer that social media is a pattern of a trend. It's here to remain, and we're lucky to reside in a world where we can get in touch with people all over the world rapidly, quickly and in real-time through social networking. Social media has actually torn down walls and borders and has actually permitted organisations, nonprofits, and virtually anybody to link in manner ins which are extraordinary in human history.

The following are the biggest social networking platforms:



Facebook - 1.8 billion users


WhatsApp - 1 million users


Instagram - 600,000 users


Twitter - 317,000 users


Snapchat - 300,000 users


The Pros and Cons of Facebook


Without a doubt, Facebook is the biggest social media platform on the planet. Absolutely nothing else comes close to it. Facebook has a great deal of fans and critics, but for whatever it's worth, if you're planning to get your message out about your company, Facebook must most likely be the top place you check out.


Facebook Pros


Biggest social media platform on the planet


Targeted market ads


Robust analytics


Facebook Live native video


Outstanding network for sharing existing news and trending hashtags


Capability to produce lists to curate material for you and your fans


Real-time engagement about a trending subject with hashtags


Tweets appear in Google search results page


Facebook Cons

Posts that are not improved (sponsored) have hardly any natural reach (less than 1 percent). Need to spend for ads starting at $5 per post. Videos auto-play just a 3-second view can "count" as a view despite the fact that the user did not watch the remainder of the video. Facebook Messenger messages can just be sent out from an individual account and not a Facebook Page.


The Pros and Cons of Twitter

Twitter has actually had some obstacles to its business design, and its stagnated for a time, but it's still a force to be considered, and people still use it for real-time communication. If something is relevant anywhere in the world, felt confident that people are tweeting about it.


Twitter Pros

Exceptional platform for sharing existing news and using trending hashtags


Can curate material on your own and fans


High quantity of use of hashtags for targeted engagement


Tweets appear in Google search results page


Twitter Cons

Lots of spam, bots, and counterfeit accounts


Can be an aggressive environment


Not as dominant as in the past due to user concerns and business design. Algorithm change not posts tweets as they happen, but exactly what Twitter thinks you wish to see


Benefits and drawbacks of Instagram

Instagram is an outstanding platform for image and video sharing. It's everything about visuals on Instagram and companies can interact their story quickly on this platform through top quality images. An image is genuinely worth a thousand words and numerous countless people are on Instagram daily searching for photographic motivation.


Instagram Pros

Image and video network


Use of hashtags


Can submit as much as 10 videos or photos to a single post


Young audience (18-34)


Can target group for sponsored advertisement posts


Instagram Cons


Spam (less than Twitter)


Sponsored ad, pay to play


Benefits and drawbacks of Snapchat

Snapchat is presently the innovator to follow. The leading social media platforms are taking a look at Snapchat and copying the functions of this network, which has actually discovered its specific audience. Snapchat originated the 10-second and vanishing video that you're now seeing on other platforms.


Snapchat Pros

Social media innovator


10-second video stories


Pioneer of making use of lenses and filters


Snapchat Cons

Generations older than Millennials are most likely not on this platform


Can see material for 24 hours and after that it vanishes


Cannot pay or increase advertisements to increase brand name awareness


Just people on your mobile phone or who know your username will have the ability to find you


Brand names need to cross-promote their Snapchat username throughout other kinds of marketing channels