Choosing the Right Social Media for Your Non-profit

 

Social Media is the Great Equalizer

 

I do not think anybody argues any longer that social media is a pattern of a trend. It's here to remain, and we're lucky to reside in a world where we can get in touch with people all over the world rapidly, quickly and in real-time through social networking. Social media has actually torn down walls and borders and has actually permitted organisations, nonprofits, and virtually anybody to link in manner ins which are extraordinary in human history.


The following are the biggest social networking platforms:

 

 

Facebook - 1.8 billion users

 

WhatsApp - 1 million users

 

Instagram - 600,000 users

 

Twitter - 317,000 users

 

Snapchat - 300,000 users

 

The Pros and Cons of Facebook

 

Without a doubt, Facebook is the biggest social media platform on the planet. Absolutely nothing else comes close to it. Facebook has a great deal of fans and critics, but for whatever it's worth, if you're planning to get your message out about your company, Facebook must most likely be the top place you check out.

 

Facebook Pros

 

Biggest social media platform on the planet

 

Targeted market ads

 

Robust analytics

 

Facebook Live native video

 

Outstanding network for sharing existing news and trending hashtags

 

Capability to produce lists to curate material for you and your fans

 

Real-time engagement about a trending subject with hashtags

 

Tweets appear in Google search results page

 

Facebook Cons

Posts that are not improved (sponsored) have hardly any natural reach (less than 1 percent). Need to spend for ads starting at $5 per post. Videos auto-play just a 3-second view can "count" as a view despite the fact that the user did not watch the remainder of the video. Facebook Messenger messages can just be sent out from an individual account and not a Facebook Page.

 

The Pros and Cons of Twitter

Twitter has actually had some obstacles to its business design, and its stagnated for a time, but it's still a force to be considered, and people still use it for real-time communication. If something is relevant anywhere in the world, felt confident that people are tweeting about it.

 

Twitter Pros

Exceptional platform for sharing existing news and using trending hashtags

 

Can curate material on your own and fans

 

High quantity of use of hashtags for targeted engagement

 

Tweets appear in Google search results page

 

Twitter Cons

Lots of spam, bots, and counterfeit accounts

 

Can be an aggressive environment

 

Not as dominant as in the past due to user concerns and business design. Algorithm change not posts tweets as they happen, but exactly what Twitter thinks you wish to see

 

Benefits and drawbacks of Instagram

Instagram is an outstanding platform for image and video sharing. It's everything about visuals on Instagram and companies can interact their story quickly on this platform through top quality images. An image is genuinely worth a thousand words and numerous countless people are on Instagram daily searching for photographic motivation.

 

Instagram Pros

Image and video network

 

Use of hashtags

 

Can submit as much as 10 videos or photos to a single post

 

Young audience (18-34)

 

Can target group for sponsored advertisement posts

 

Instagram Cons

 

Spam (less than Twitter)

 

Sponsored ad, pay to play

 

Benefits and drawbacks of Snapchat

Snapchat is presently the innovator to follow. The leading social media platforms are taking a look at Snapchat and copying the functions of this network, which has actually discovered its specific audience. Snapchat originated the 10-second and vanishing video that you're now seeing on other platforms.

 

Snapchat Pros

Social media innovator

 

10-second video stories

 

Pioneer of making use of lenses and filters

 

Snapchat Cons

Generations older than Millennials are most likely not on this platform

 

Can see material for 24 hours and after that it vanishes

 

Cannot pay or increase advertisements to increase brand name awareness

 

Just people on your mobile phone or who know your username will have the ability to find you

 

Brand names need to cross-promote their Snapchat username throughout other kinds of marketing channels